What are the Benefits to multiple brands?

Having multiple brands allows you to market to different people and different situations. Maybe with one brand you offer in studio portraits or trainings, but another brand you offer digital workshops.

Some other reasons are:

  • Less room is left for the competitors in the market.
  • It’s easier to earn the dominance in the market.
  • Users who are brand hoppers can be still kept under the same hood.
  • Internal competition is fostered, resulting in competitive growth.