It’s easy to see how getting your business involved in The Billion Trees Project will help the
planet, but how does it help your business commercially?
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It gives your business ‘the green edge’ - showing your customers that you care about the environment and are taking some positive sets you apart from your competitors. Your customers will feel good about being able to take some positive action - and you have made it possible.
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You can build on common ground - You’ll attract more customers who share the same environmental values and the opportunity to off-set some of the carbon impact of their purchase will be enough to bring them to your business rather than your competitors.
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It opens up a new way to grow your business - When customers donate to the Billion Trees Project, you can capture their details and, with their permission, target them again in future campaigns. For some businesses, such as coffee shops, it’s very difficult to capture this compliant data, but the simple act of scanning a QR code on purchase opens up a whole new marketing opportunity.